If you are starting from scratch, with basic notions about whether your campaign is working and would like to see it work harder, our incompany training services in Google Ads and PPC coaching are ideal for you.
Training is especially designed for companies and organizations who want to manage or monitor their campaigns directly, learning new techniques or recycling their knowledge of Google Ads.
Our Ads training and coaching programs are the quickest and most effective way for your company to learn the tricks of the trade and best practice, which we ourselves have learnt over years of experience and testing. With just one or even a few days of training you will save time, frustration and money. We will even update you with the latest techniques and the newest products.
- Flexible training to suit you, with a minimum of 4 hours depending on content and scope.
- Contents will be adapted to your knowledge and the experience of the participants. Each course is carefully designed with just you in mind.
- Training is flexible and tailor-made. This means we adapt to dates, times and number of participants to suit you.
- We work directly on your account during the sessions to give you a hands-on experience.
- You can choose to book a follow-up session on a quarterly or half-yearly basis.
Google Ads Training
How much does Google Ads training cost?
This depends on the hours you agree on and the profile of the trainer.
Our standard hourly rate is 150€ adjustable according to the number of participants, the hours required and whether we need to travel to your offices.
How long does the training last?
You decide. We don’t recommend less than 4 hours, but from here it will depend on the aims of the course, the profile and the knowledge of the participants and the scope or depth of detail you need us to teach you.
What does the training program include?
The program is totally designed to fit your needs.
Here are some of the areas we have already designed, which can be combined into modules, for example:
Google Ads Fundamentals.
Introduction to Google Ads
- Google Ads and types of campaigns available.
- Advertising formats.
- How the auction works.
- Ads ranking.
- Bidding strategy and budget.
Planning
- Campaign and ad group planning.
- Keyword selection, keyword match types and placements.
- Test & Create effective ads.
- Conversion tracking.
Google Ads Optimization
Optimization to gain more clicks
- Quality Score and how this affects the campaign results.
- Bidding types and ranking.
- More appealing ads. Ad copy. Ad Extensions.
- Use of search terms data to analyse performance.
- Automation.
- Advanced reports and segments.
Display and YouTube
- Targeting options for Display campaigns
- YouTube
- Remarketing
- Available audiences depending on the campaign types.
Optimization to achieve more conversions
- The most efficient landing pages. 10 practical hints to increase conversion opportunities after the click.
